Alef
Ready to get your analytics initiatives on track and actually deliver actionable insights?
Seasoned analyst delivering robust, usable data solutions for teams that need them.
Contact meDoes any of this sound familiar?
- ❌ Your data projects are failing to deliver
- ❌ You need more than just another dashboard
- ❌ You have more questions than your team has answers.
If so, you're in the right place. I help growing European companies solve these exact problems by applying a focused approach that delivers high-value, reliable analytics solutions.
They trust me
My Approach: A Case Study in Project Rescue
I once joined an organization where the analytics team was in crisis. The infrastructure was unreliable, reports were mistrusted by users, and projects were constantly delayed. The biggest challenge was a complete lack of structure.
As the BI lead, I introduced a clear, structured project approach where there was none:
- Formalized Requirements: We began documenting scope, rules, and deliverables before any code was written.
- Protected Analysis Time: Analysts were given the time to properly validate requirements and design robust solutions.
- Established QA Process: We implemented testing to catch issues early, reducing long, painful delays before delivery.
The results were immediate and transformative. Product quality improved, trust was restored, and for the first time in a long time, the team started delivering successful projects on time.
This experience is the foundation of my philosophy: successful data projects are built on clear communication and robust processes, not just on technology. That is the level of clarity and structure I bring to every project.
References
Here is what some previous clients have to say about me:
"As we were looking at optimizing the conversion rate of our startup smoall.com, Mehdi helped us by setting up a reporting system, measuring the performance of each step of the funnel.
Mehdi has a strong analytical mind, but also understands business, and dedicates all his efforts to his clients' goals."
Bastien Wauters, Managing Director & Co-founder at Smoall
"Mehdi is responsible for the development of a data-intensive web application.
He demonstrates his commitment to the success of this enterprise through flexibility and short response times. He is totally focused on delivering results."
Jean-Christophe Blondiau, Director at co-emergence
"Mehdi was committed at 100% on the projects and on his assigned tasks, always trying to reach the milestones in time. He is a reliable person, highly skilled at technically designing a good datawarehouse architecture. He has a high regard for quality."
Christopher Borrelly, Project Manager at European Commission
More client recommendations can be read on linkedIn.
Featured projects
These are some personal projects I have been working on. Details about client projects are generally kept private.
About me
Alef is the freelance activity provided by myself, Mehdi El Fadil, a Business Intelligence and web technologies specialist who helps guide business managers through their data analysis and technology challenges.
With more than 15 years of experience working with clients from startups to large corporations, I am comfortable wearing a business and a technical hat. I often provide the following type of services:
- Contracting authority support
- Strategic consulting
- Business analysis
- Technical experts in complex data-intensive projects
Two passions keep me busy in my free time:
- Surfing - side-project: gonna.surf
- Geometric patterns design - gallery on Instagram @alc_ve
Alef is based in Fuerteventura, Canary Islands, Spain, and serves its clients mostly remotely.
Let's talk