Getting started with twitter
Mehdi El Fadil - @me_bx
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Who are we
Let's discuss
- Twitter in context
- Twitter 101
- Rest of the program
Twitter in context
Why use twitter?
Pick your team
ROE Return on Engagement
vs
ROI Return on Investment
Business conversions funnel
Twitter 101
Twitter basics
just setting up my twttr
— Jack (@jack) March 21, 2006
What's special about Twitter
- That's where news break because it's real time + public
- Connects people, breaks silos
- Hackable make twitter work for you
Twitter use cases & phenomena
Rest of the program
Top challenges faced by marketers
- Generating Awareness and Driving Traffic
- Targeting Effectively
- Using Social Media to Generate Customers and Revenue
- Keeping Up With Marketing Trends and Strategies
- Increasing and Proving ROI
Tactics: how to get noticed
Social Graph - visualizing the information flow
(undisclosed)
Luxury hotel
1000 followers
Hospitality industry
People from Brussels
Other hotels of the group
@theHotelBxl
Luxury hotel
1500 followers
Travel bloggers
Brussels tourism
Marketers
Fashion bloggers
Hospitality industry
Woodworking project plans
Typical audience composition
Digital marketers and communication professionals
Your business ecosystem
Your target market
Industry specialists
Niche
Fake
Focus
Digital marketers and communication professionals
Your business ecosystem
Your target market
Industry specialists
Niche
Fake
The community manager
is your best friend
- be proactive
- be targeted
- have a funnel
- measure and optimize
Mehdi El Fadil
Special thanks to guest Dusan Jakovljevic from @Vattel for his expert advice.
Slide content partially crowdsourced with the audience during the presentation :)
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